About Us

BeautyToil has been founded with a simple purpose—to build a community where beauty lovers could share their collective beauty essentials, problem, solution and wisdom. BeautyToil rapidly became an important resource for the discovery of beauty essentials.

We believe Beauty isn’t one-size-fits-all, but unique to every individual and deeply personal—and we promise to be honest and vulnerable right there with you.

BeautyToil delivers in-depth beauty articles and features on lifestyle across the magazine, website and social media.

At BeautyToil, our mission is simple:

To celebrate individuality and empower our readers to find confidence, community and joy through beauty. We know that beauty includes things like braid tutorials and mascara reviews, but it’s also more than that. Beauty is identity. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics. We believe that when it comes to our beauty coverage—from how beauty products are chosen for review to why we write the things we do —the more transparency, the better. That’s why we feel it’s important to share exactly how we go about doing what we do: from how we create our content to who’s behind it and more.

We are still in the early part of our journey. There are so many more stories to tell and relationships to build. We hope that you join us as our story unfolds.

So click around. Stay awhile. We hope to make you feel inspired and enjoy the differences.